Technology
Marketing & advertising.
Campaigns, content, social media and paid advertising that bring in enquiries, with every lead tracked and reported back to you.
Overview
Marketing works best when it is planned around a clear goal, measured properly and connected to the systems that handle the enquiries it creates. Too often it is a set of disconnected posts and adverts with no record of what came from where.
Apex Options plans and runs your marketing as one managed service: the campaign, the content, the advertising and the follow-through. Leads are captured, tracked and passed to your team as they arrive, and you get a clear report on what worked.
What is included
- Campaign planning and messaging
- Content creation: copy, graphics and short video
- Social media management and scheduling
- Paid advertising on Google, Meta and LinkedIn
- Email marketing, newsletters and invitations
- Event marketing, registrations and guest lists
- Lead capture, tracking and handover to your team
- Monthly reporting and recommendations
How it works
A clear process, from first call to completion.
Understand
We learn the site, the systems and the outcome you need, and visit where it helps.
Scope and price
We agree the scope, service levels and pricing in writing before any work starts.
Deliver
We assign the right engineers and specialists, coordinate the work and keep you updated.
Report and manage
We close jobs out properly, keep records and certificates, and review the service with you.
Questions
Questions.
Is advertising spend included in the monthly fee?
No. Our fee covers planning, content, management and reporting. Media spend with Google, Meta or LinkedIn is agreed with you in advance and paid separately, so you always see exactly what was spent.
Can you market an event?
Yes. We create the visual direction, invitations, reminder emails, social posts and a registration page or form, and manage the guest list so you know who is coming.
Who owns the leads and data?
You do. Leads gathered for your campaigns are passed to you and used only for your organisation, and we handle personal data in line with UK GDPR.
Related
Related services.
Managed IT & support
Day-to-day IT run properly: support for your people, devices kept secure and up to date, and one team accountable for all of it.
02Cloud & infrastructure
Cloud migrations, managed hosting and servers across Azure, AWS and Google Cloud, sized for your organisation and run properly afterwards.
03Cybersecurity & compliance
Protection, testing and the standards your clients and insurers expect, from Cyber Essentials to ISO 27001, with ongoing monitoring.
Request a quote
Tell us what your technology needs.
Send a short brief and we will come back to you to talk it through, visit if needed, and confirm scope and pricing in writing.
info@apexoptions.co.uk